Volume 11

During every interview, convention panel, startup negotiation or conversation with an industry peer, there is inevitably a moment when someone says something like, “All this talk about social networking, new media and digital marketing is exciting, but does it work? And if it does, where are all the successful artists that have made it because of music 2.0?”

This excerpt from Hypebot’s “Let’s Prove That Artists Don’t Need Major Labels to ‘Make It’” speaks to the core of what Volume 11 and other related web sites and services for independent musicians are all about.

Who has been using these new models and services to grow?

How exactly have they done it?

What can we learn from them?

As we all know, there are so many ways we can now spend our time marketing ourselves. Role models and/or examples of what is possible and how to do it are vital for independent musicians in this day and age. But with limited time and resources, we need to focus.